What ‘Natural’ Really Means on Dog Treat Packaging
You’ve probably seen the word “natural” plastered across dog treat packaging at your local pet store. It gives the impression of something wholesome, clean, and healthy—but the truth is, “natural” doesn’t always mean what you think it does.
Let’s take a closer look at this commonly used (and often misunderstood) term.
What Does “Natural” Mean Legally?
In the world of human food, “natural” is a loose term. For pet foods and treats, the Association of American Feed Control Officials (AAFCO) defines “natural” as a product that contains only natural ingredients without chemical alterations—except for vitamins, minerals, and trace nutrients that are essential for animal health.
This means that a “natural” label isn’t completely unregulated—but it still leaves room for interpretation.
What “Natural” Doesn’t Mean
Just because a treat is labeled natural doesn’t mean it’s:
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Healthy
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Free from fillers or preservatives
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Organically sourced
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Nutritionally balanced
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Made with fresh or whole ingredients
Some “natural” treats may still contain things like high levels of sodium, unnamed meat by-products, or unnecessary sugars. The word “natural” on its own tells you very little.
Common Tricks with the “Natural” Label
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Natural Flavoring
A vague term that may be chemically processed and still fall under the natural label. Look for specifics, such as “chicken broth” or “beef stock.” -
Natural with Exceptions
A treat may claim to be natural but still include artificial preservatives or colorings in small amounts—unless specifically labeled “100% natural.” -
Natural, but Low-Quality
A natural dog treat can still be made from low-grade ingredients like corn gluten meal or poultry by-product meal. “Natural” doesn’t mean “nutritious.”
What to Look for Instead
If you want truly wholesome treats for your pup, go beyond the front label and check the ingredient list. Look for:
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Clearly named protein sources like “chicken” or “salmon”
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Whole foods like carrots, pumpkin, or oats
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No artificial colors or flavors
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No vague meat or fat sources
Better yet, look for certifications or brands that also promote transparency, sustainability, or use of organic ingredients.
Bonus Tip: Ask the Brand
If you’re not sure what a “natural” ingredient on a label really means, don’t be afraid to reach out to the company. Reputable brands are usually happy to explain their sourcing and processes.
In Summary:
“Natural” sounds nice, but it’s often just a marketing word. To truly understand what you’re feeding your dog, always look past the buzzwords and read the fine print. Your pup deserves better than empty promises.